Blog writing is taking the world by storm. Creators around the world are starting to share their opinions about numerous topics. To get their content seen by more users, they must use search engine optimization (SEO). SEO is the process of writing content to rank on the first page of search engines, like Google or Yahoo. By maximizing SEO in blog writing, creators have the opportunity to attract more readers to their sites.
Many parts go into strategic SEO planning but the two most important are keywords and backlinks. Keywords are words that best describe the topic being talked about on a blog or post. These words are used multiple times within the post so that when people search for something, your post is most likely to pop up on their page. Backlinks, also known as inbound links, are links on websites other than your own that go back to a page on your website. The quality and quantity of these links can help your page rank higher on search engines. Implementing these two items in your blog posts will push your content to the forefront of your viewer’s search engines, leading your platform to earn more viewers.
Other components that go into SEO are more technical, like website speed and the architecture of the site. Website speed is crucial to SEO because the faster your page, the better your ranking will be on search engines. If your page has a good loading speed, it also improves user experience, pushing them to want to visit your site again. The architecture of the site is also important for SEO because of user-friendliness. Just like website speed, a good user experience will lead people to come back to your site more often, pushing your page further up on search engines like Google and Yahoo.
To track how well your site SEO is doing, you can use Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Creators must use this service to their advantage to see how their viewers are reacting to their site, and if/how they can improve their site and posts moving forward. Google Analytics lets you set up goals and track conversions, like specific actions you want your viewers to take. After understanding the information that the analytics show, creators are led to better understand how to grow their blog over time based on their viewers’ wants and needs.
Overall, understanding and optimizing search engine optimization is crucial to bloggers and their success. Using keywords and backlinks will help push their platforms to the top of search engines like Google and Bing. Understanding how website speed and user-friendliness of your website is also important for where your website may fall on search engines. If viewers do not like the setup and speed fo your page, they will most likely not be coming back. Google Analytics can help creators find all of this information and help them make their pages more effective and skyrocket them to the top of search engines.